When AI agents and agentic AI go shopping – what are the (legal) implications for companies?
Artificial intelligence (AI) that takes over purchasing in companies, autonomously monitors product inventories, researches prices and triggers orders. The proactive assistant that answers emails, manages calendars and checks in for flights. Or AI-to-AI or multi-agent systems that take over the entire checkout and where all processes on both the buyer's and seller's side run entirely within an AI interface - the use of AI agents or agentic AI promises completely new possibilities. Companies, and in particular retailers, that decide to participate in this new AI-based ecosystem must above all be aware of the legal pitfalls: What are the legal rules of the game when AI suddenly negotiates and concludes contracts independently? Who is liable for what?