Skinshop vs. Google – The DSA in practice

Advertising measures that are legally flawless and invulnerable to competitors or competition authorities and associations are essential for the economic success of products. This applies to the content design of advertising measures, to product labelling and description all the way to digital media use and press relations.
In addition to strategic advice, we also undertake the extrajudicial and judicial enforcement and securing of claims under competition law, especially in disputes between competitors.
Competition law regulates fair competition for services between competitors. If a competitor violates these rules or if competitors obstruct each other deliberately and by unfair means, this can result in claims for injunctive relief and damages, which we enforce, defend and secure both in and out of court.
Restraining orders are a common instrument for enforcing competition law claims out of court. It is important to respond quickly and accurately to warnings in order to avoid legal proceedings or to safeguard the legal position of the addressee of the warning.
Competition law sometimes protects product designs against plagiarism even though no design, community design or trademark (e.g. the 3D format) has been registered. We have many years of extensive practical experience in protecting product designs against plagiarism through competition law. In this respect, we rely on a network of international colleagues to assert these claims internationally, if necessary.
We offer well-founded and technology and innovation-oriented consulting for legally compliant marketing, especially in online marketing and advertising with influencers and opinion leaders. We develop tailor-made compliance measures with you. In the inevitable grey areas we show you ways and means of minimising risks.
To protect consumers, comprehensive information and labelling requirements apply in the EU and in Germany. We advise you, for example, in the area of health claims, the legally compliant design of online offers, but also the labelling of textiles and technologically complex products.
We advise manufacturers on the establishment of distribution systems and accompany the introduction of new contract structures. For online retailers, we take action against antitrust restrictions on individual distribution channels or forms of advertising.