TTPW Article Series – Part 2: What does political advertising have to do with data protection?
Regulation 2024/900 on the transparency and targeting of political advertising (TTPW) has been in force since 10 October 2025. Through the TTPW, the European legislator aims to prevent the improper influencing of political decisions. The rationale behind the TTPW is undoubtedly an important one: political advertising interferes with legislative processes and electoral decisions. Where this involves disinformation, it can be highly problematic. However, the TTPW goes further and places political advertising as such under general suspicion. This regulatory flaw must always be borne in mind when applying the TTPW. The provisions of the TTPW are complex. This is likely one of the reasons why the Commission has published guidance on the implementation of the TTPW. Similar to other European regulatory regimes, the TTPW also provides for sanctions which apply in addition to other sanction regimes, in particular those of the GDPR. The national data protection supervisory authorities are responsible for enforcing the TTPW. Presumably due to its proximity to ‘political Berlin’, the Data Protection Conference has agreed that, in Germany, the Berlin supervisory authority will take the lead in dealing with the TTPW. The first proceedings are already underway, including those in which we are involved. In this series of articles, we will present selected legal issues relating to the TTPW and provide initial answers to the numerous legal questions arising from the application of the Regulation.