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Marketing & Sales

Advertising measures that are legally flawless and unassailable for competitors or competition authorities and associations are essential for the economic success of products. This applies to the content design of advertising measures, to product labelling and description up to digital media use and press work.

In addition to strategic advice, we take on the extrajudicial and judicial enforcement and securing of claims under competition law, especially in disputes between competitors.

How we help
  • Protection against competitors

    Competition law regulates fair competition for services between competitors. If a competitor violates these rules or if competitors obstruct each other deliberately and by using unfair means, claims for injunctive relief and damages may arise, which we enforce, defend and secure out of court and in court.

  • Warnings

    Warnings are a common instrument for enforcing competition law claims out of court. It is important to respond quickly and accurately to warnings in order to avoid legal proceedings or to safeguard the legal position of the addressee of the warning.

  • Marketing

    We offer well-founded and technology and innovation-oriented consulting for legally compliant marketing, especially in online marketing and advertising with influencers and opinion leaders. We develop tailor-made compliance measures with you. In unavoidable grey areas we show you ways and means of minimising risks.

  • Informing and labelling requirements

    To protect consumers, comprehensive information and labelling requirements apply in the EU and in Germany.  We advise you, for example, in the area of health claims, the legally compliant design of online offers, but also the labelling of textiles and technologically complex products.

Current projects
Blog Fashion & Law

Fashion & law is a contemporary legal manual for the modern creative. curated by the trio Julia Holterhus, Philipp Redlich and Konstantin Berlage. This blog stands apart as the first of its kind in Germany, offering cutting edge legal analysis and authoritative essays on the synergy of law, fashion, art and design.

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More about Advertisement
AI and the GDPR

4. December 2023
by Leonore Hilchenbach & Vitorio Dimov

From software development to e-commerce, marketing and consulting services: The use of (generative) artificial intelligence (henceforth "AI") is penetrating every conceivable industry. This raises many different questions from a legal perspective. One of the most relevant is that of data protection. The European data protection authorities impose severe fines in the millions for violations of the GDPR. The need for companies to make their offerings legally compliant is therefore just as high.

AI and the GDPR: Principles, Problems and Solutions
Metaverse and Law: Data Protection

10. November 2023
by Dr. Martin Schirmbacher & Elisabeth Marx

The emergence of the metaverse raises new questions about data protection. The GDPR is relevant if the metaverse operator is active in the EU or addresses EU citizens. The responsibility lies with the operator, but companies, agencies and hardware providers may also be responsible. Data protection agreements and transparent information for users about data collection are important, as is safeguarding the rights of data subjects.

Geoblocking cartel at Steam – Valve may not restrict low prices

17. October 2023
by Lars Thiess

The geoblocking mechanisms used by Valve, the operator of the "Steam" platform, and several publishers on Steam constitute an impermissible restriction of the free internal market. At least, that is how the Court of Justice of the European Union (EuG) saw it, demonstrating that geoblocking is not completely free in the EU. In particular, the ECJ clarified that the protection of copyrights cannot per se lead to admissibility

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